These guidelines tell MaineHealth’s brand story. They facilitate clarity and consistency across all communication methods and platforms, touch points and interactions with MaineHealth to ensure our brand remains cohesive and unified, helping to further our vision of working together so our communities are the healthiest in America.

MaineHealth Brand

MaineHealth Brand

Our Brand Story, Who We Are, Brand Expression

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Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

Brand Authenticity, Visual Representation, Written Communication, DEI Resources

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Visual Identity

Visual Identity

Logo & Usage, Color Palette, Typography & Usage, Graphic Elements, Imagery, Design Examples, Video Assets, Animation

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Social Media

Social Media

Social Graphics, Brand Voice in Social Media, HIPAA & Social Media

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Brand Resources

Brand Resources

Downloadable Assets, Stationary Items, Promotional Items

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Questions?

For questions about branding or to inquire about your creative project needs, please reach out to the Brand Operations team by emailing:

Print & Digital Design
creative@mainehealth.org

Video & Animation
multimedia@mainehealth.org