Color Palette
Meets minimum recommended contrast when used for text on a white background.
Primary Colors
The primary colors are the basis of the overall color scheme. MaineHealth Red (PMS 1797) should always have a strong presence as it is an important unifying visual component and helps support brand awareness.
RED
PMS 1797
CMYK 0 / 92 / 72 / 6
RGB 203 / 51 / 64
HEX #CB3340
BLUE
PMS 3155
CMYK 100 / 0 / 29 / 64
RGB 0 / 99 / 117
HEX #006375
Secondary Colors
Secondary colors are used to support the primary colors and should never overwhelm them or be used on their own.
ORANGE
PMS 1385
CMYK 0 / 54 / 100 / 5
RGB 220 / 121 / 5
HEX #DC7905
TEAL
PMS 6139
CMYK 85 / 10 / 39 / 18
RGB 0 / 133 / 136
HEX #008588
PURPLE
PMS 4084
CMYK 46 / 82 / 13 / 28
RGB 114 / 61 / 106
HEX #723D6A
GREEN
PMS 2278
CMYK 58 / 0 / 100 / 35
RGB 80 / 132 / 61
HEX #50843D
PERIWINKLE
PMS 6091
CMYK 73 / 61 / 3 / 7
RGB 84 / 96 / 156
HEX #54609C
LIGHT ORANGE
PMS 2011
CMYK 0 / 43 / 88 / 0
RGB 238 / 156 / 56
HEX #EE9C38
LIGHT TEAL
PMS 2401
CMYK 72 / 3 / 41 / 3
RGB 50 / 167 / 157
HEX #32A79D
LIGHT PURPLE
PMS 682
CMYK 29 / 80 / 8 / 12
RGB 159 / 78 / 133
HEX #9F4E85
LIGHT GREEN
PMS 2276
CMYK 44 / 5 / 78 / 12
RGB 138 / 169 / 84
HEX #8AA954
LIGHT PERIWINKLE
PMS 6101
CMYK 64 / 44 / 0 / 0
RGB 101 / 129 / 196
HEX #6581C4
Neutral Colors
Neutral colors are used to support the primary colors and should never overwhelm them or be used on their own.
TAUPE
PMS Warm Gray 6
CMYK 31 / 29 / 30 / 6
RGB 166 / 157 / 156
HEX #A69D9C
CHARCOAL
PMS 6224
CMYK 69 / 48 / 42 / 39
RGB 71 / 85 / 94
HEX #47555E
CREAM
PMS 7499 (50% Tint)
CMYK 0 / 1 / 14 / 0
RGB 249 / 245 / 225
HEX #F9F5E1
FROST
PMS Cool Gray 1 (30% Tint)
CMYK 3 / 2 / 2 / 0
RGB 243 / 243 / 243
HEX #F3F3F3
Gradients
Gradients should be used sparingly and contain no more than two colors from the primary, secondary or neutral color palettes.
BLUE &
LIGHT TEAL
BLUE &
LIGHT GREEN
LIGHT GREEN &
LIGHT TEAL
LIGHT PERIWINKLE &
LIGHT TEAL
PURPLE &
PERIWINKLE
LIGHT PURPLE &
LIGHT PERIWINKLE
LIGHT PURPLE &
LIGHT TEAL
RED &
LIGHT ORANGE
