Diversity, Equity & Inclusion (DEI) play a crucial role in marketing and communications. Integrating DEI enhances brand perception, expands market reach, fosters authenticity and contributes to long-term success in an increasingly diverse and interconnected world.

Brand Authenticity

We prioritize authenticity and recognize the diverse needs and preferences of the communities we serve. Our dedication to fostering a diverse and inclusive environment empowers our care teams to contribute a wealth of perspectives, ideas and innovations.

Visual Representation

Our inclusive approach ensures that we represent the diversity of the communities that we serve. When people see themselves reflected in our brand they are more likely to feel a connection.

Written Communication

Understanding and respecting different identities, cultures and abilities is vital for effective communication. Our approach involves recognizing and appreciating nuances, customs and values.

• Multi-language Translation
• Plain Language Literacy
• Brand Language Writing Guide
• Accessibility

DEI Resources

• MaineHealth Definitions for Diversity, Equity, Inclusion & Belonging
• Gender Identity & Pronouns
• MaineHealth Inclusive Language Guide

Some resources may only be available to the MaineHealth care team. If you are not a care team member and would like access, please contact creative@mainehealth.org.