Imagery
Photography and video are essential tools in our brand messaging and play an important roll in establishing mood and tone. Our images are high-quality, engaging, candid and authentic. We ensure imagery is representative of our diverse care team and communities.
Subject Matter
- Emphasize emotion and real life in the subjects we portray
- Regularly give viewers a sense of place in our photography and videos
- Aspirational and symbolic rather than literal
Style
- Use natural lighting whenever possible
- Use short depth of field to focus on the subject
- Treat imagery with a bright tonal range
